It simple really. If you want to merge a great retail experience with the rich web based content, your going to need to think differently.
Let's set the the bar high:
- The display needs to be intuitive and delightful to use
- It need to know your customers as they approach. It needs to send them the specific information they want
- And it needs to allow customers to purchase items in-isle with absolutely no effort
Sound impossible? Apparently for others!
the voice of the product
Amazing products need to tell a story. Now, all the interesting, complex, and riveting product stories can be told.
Rich web content jumps to life, in the most relevant of environments.
Web content, and physical retail products come to gather for the first time.... And they make a beautiful couple.
One day, when you see the product you want, you will be able to just tap your phone to it, and the product will magically appear in the cart. aAnd we will likely be first to bring that to market.
Once a consumer find the right product shouldn't they be able to purchase it right there. It's the ultimate immediate gratification!
The June20 system allows a consumer to transfer a product from the retail screen, to the cart on the consumers phone in a snap. That's right... find the product you want in retail. Tap a button and Voila. It's in the shopping cart on your phone. Pure magic!
analytics and Data
Let's start with an incredibly ambitious goal: Know every person who walks into your store, and then know what specific items they are looking at.
OK. And then let's go further! Let's understand the complete path to purchase. What the customer did before the store visit. What item they started looking when they arrived to the store and what they spent most time on. Then let's understand what elements or attributes of each product were of interest, and what items they ultimately bought (and how!)
It's such a dramatic leap forward from other in-sotre displays, we essentially have nothing to compare it to. But let's try.